Alice
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Um olhar humano para a inovação na saúde
Com uma proposta de rede integrada e diferente dos planos convencionais, a Alice é uma startup que promove a inovação na área da saúde. Para atender a um estilo de vida mais ágil e descomplicado, a empresa apresenta um novo conceito de acompanhamento médico, oferecendo um serviço humano e acolhedor. A partir do desenvolvimento da sinalização e ambientação de seu novo espaço em São Paulo, traduzimos essas premissas em um ambiente físico, inspirando leveza e confiança de uma forma contemporânea.
O projeto desdobrou o branding previamente criado pela Futurebrand e elaborou uma narrativa conceitual baseada nos quatros pilares da Alice: mente, alimentação, corpo e sono. Como cor principal da marca, o rosa permeia toda a sinalização, sempre acompanhado do preto e de grandes áreas brancas para deixar o conceito visual fresco e arejado. Os tons pastel como cores de apoio ajudam a trazer sutileza e serenidade.
O acrílico foi escolhido como material protagonista por ser leve, versátil e cheio de possibilidades. Por conta de suas transparências, o elemento permite sobreposições e composições com resultados interessantes e fora do lugar comum. Metal, neon, tecidos com transparência e adesivação complementam os materiais para trazer fluidez e organicidade.
- Direção de Criação: Mariana Hardy
- Direção de Operações: Cynthia Massote
- Designer: Fernando Dias e Mateus Tenuta
- Gerente de projeto: Joana Rocha
- Fotos: Carolina Lacaz e Manuel Sá